Critical Analysis of Television Commercials How to:
First, summarize the commercial. Then, analyze it. Consider these questions in your analysis:
Who is the audience (beyond watchers of the Super Bowl)?
What is said?
How is it being said?
Why is it being said this way?
Can you compare it with something else?
Don't remove the video of the commercial. Other than that, you may modify this page in any way you choose. This is a collaborative assignment (see Jon Udell's Heavy Metal Umlaut). Process Work points will be awarded to those who create and edit content. Those who do not will receive 0 on the assignment.
Audi LED Headlights Vampire Party
Summary:
The commercial highlights the new 2013 Audi S7's new feature - LED lighting. The commercial shows a group of friends who are gathering in the woods around a bonfire. They also happen to be vampires. The vampires are waiting for their friend to arrive with the "drinks" - blood. As the vampire with the blood rolls up to the party spot in his Audi S7, he is accompanied by the track, “Killing Moon” by Echo and The Bunnymen. He doesn't realize how bright his headlights are when he pulls up, and proceeds to exit his car. The bright LED lights of the Audi S7 turn the vampires to dust. As the driver steps out and heads to the front of the vehicle, he looks around to see what happened to his friends and why they have been killed. He has now put himself in the line of death as he did his friends. While in front of his car with "lights as bright as the sun," he too is killed like his other vampire friends.
Music:
- “Killing Moon” by Echo and The Bunnymen.
- This was recorded in Paris because frontman Ian McCulloch said he could sing better there. Ironically, the band ran out of time and the vocal was recorded back in Liverpool.
- McCulloch told Uncut magazine issue 138: "You don't need to read The Bible, you can listen to 'The Killing Moon' and get as much out of it. It's the greatest song ever written."
- McCulloch (fromMojo magazine March 2012): "I woke up with that lyric, 'Fate up against your will,' as if God had given it to me in my sleep. Recently I realised what it is - it's that soliloquy, 'To be or not to be' - but it's even better, because I'm f---in' singing it."
Audience:
The audience would be those looking to buy a car with great night vision. The video is aimed at young people between the ages of 20 - 30. The persons featured in the video were in that age group.
Analysis:
The commercial is trying to convince individuals to buy the new Audi, mainly targeting young people who are trying to party and have fun.This commercial is trying to convince people that the lights shine like the daylight. That's the reason why the vampires are killed as soon as the lights hit them. Buying the new Audi would definitely put them in the spot light and this is what the commercial is using to sell their product. A bunch of vampires were parting and having the time of their life when suddenly the new Audi S7 drove up and send them to their final resting place. Everyone should be aware of the fact that vampires cannot survive in light and that is the reason why they only come out at nights. The headlights of the new Audi were so bright that it literally killed all the vampires. This carries significance because not only does the new Audi headlight kill vampires, it also limit the possibility of an accident occurring because the car can be better seen atduring the night. The bright light will make it easier for the driver to see whats ahead of him.
The Audi S7 was featured in the woods, not only showcasing its piercingly bright lights, but also it's comfort in off-road conditions.
The commercial imitates a high school party - a secret place in the woods, someone shows up with the party drinks - but with older (mid twenties to mid thirties) aged people. People in this age group are generally at a stable point in life, in which kids and a successful job are commonplace. SUVs are also considered a "family" or "mom" vehicle.
How to:
First, summarize the commercial. Then, analyze it. Consider these questions in your analysis:
Don't remove the video of the commercial. Other than that, you may modify this page in any way you choose. This is a collaborative assignment (see Jon Udell's Heavy Metal Umlaut). Process Work points will be awarded to those who create and edit content. Those who do not will receive 0 on the assignment.
Audi LED Headlights Vampire Party
Summary:
The commercial highlights the new 2013 Audi S7's new feature - LED lighting. The commercial shows a group of friends who are gathering in the woods around a bonfire. They also happen to be vampires. The vampires are waiting for their friend to arrive with the "drinks" - blood. As the vampire with the blood rolls up to the party spot in his Audi S7, he is accompanied by the track, “Killing Moon” by Echo and The Bunnymen. He doesn't realize how bright his headlights are when he pulls up, and proceeds to exit his car. The bright LED lights of the Audi S7 turn the vampires to dust. As the driver steps out and heads to the front of the vehicle, he looks around to see what happened to his friends and why they have been killed. He has now put himself in the line of death as he did his friends. While in front of his car with "lights as bright as the sun," he too is killed like his other vampire friends.Music:
- “Killing Moon” by Echo and The Bunnymen.- This was recorded in Paris because frontman Ian McCulloch said he could sing better there. Ironically, the band ran out of time and the vocal was recorded back in Liverpool.
- McCulloch told Uncut magazine issue 138: "You don't need to read The Bible, you can listen to 'The Killing Moon' and get as much out of it. It's the greatest song ever written."
- McCulloch (fromMojo magazine March 2012): "I woke up with that lyric, 'Fate up against your will,' as if God had given it to me in my sleep. Recently I realised what it is - it's that soliloquy, 'To be or not to be' - but it's even better, because I'm f---in' singing it."
Audience:
The audience would be those looking to buy a car with great night vision. The video is aimed at young people between the ages of 20 - 30. The persons featured in the video were in that age group.Analysis:
The commercial is trying to convince individuals to buy the new Audi, mainly targeting young people who are trying to party and have fun.This commercial is trying to convince people that the lights shine like the daylight. That's the reason why the vampires are killed as soon as the lights hit them. Buying the new Audi would definitely put them in the spot light and this is what the commercial is using to sell their product. A bunch of vampires were parting and having the time of their life when suddenly the new Audi S7 drove up and send them to their final resting place. Everyone should be aware of the fact that vampires cannot survive in light and that is the reason why they only come out at nights. The headlights of the new Audi were so bright that it literally killed all the vampires. This carries significance because not only does the new Audi headlight kill vampires, it also limit the possibility of an accident occurring because the car can be better seen atduring the night. The bright light will make it easier for the driver to see whats ahead of him.The Audi S7 was featured in the woods, not only showcasing its piercingly bright lights, but also it's comfort in off-road conditions.
The commercial imitates a high school party - a secret place in the woods, someone shows up with the party drinks - but with older (mid twenties to mid thirties) aged people. People in this age group are generally at a stable point in life, in which kids and a successful job are commonplace. SUVs are also considered a "family" or "mom" vehicle.
Design and Technology Background: